Supported ABUV Media’s ARR from $100K to $15 Million Leading to a Successful Exit
Supported ABUV Media’s ARR from $100K to $15 Million Leading to a Successful Exit
Specializing in education, career development, and personal finance content, ABUV Media faced challenges in managing its growing portfolio of WordPress-based websites. To address these issues, ABUV Media enlisted Multidots to optimize site management and support their explosive growth. Over six years, Multidots provided crucial support, enhancing performance, security, and scalability. This partnership played a pivotal role in increasing ABUV Media’s Annual Recurring Revenue from $100K to $15 million and achieving impressive profit margins.
About ABUV Media
ABUV Media, now part of HigherEducation.com, is a prominent player in higher education marketing, focusing on building and expanding content-rich websites informed by search patterns, survey results, and other data. With a team of around 30 employees, they generate an estimated revenue of over $20 million. Known for connecting prospective students with educational institutions, they utilize innovative marketing strategies and data-driven solutions to achieve their goals.
Goal
- Streamline the management of over 50 subdomains to enhance productivity and efficiency in curating and publishing content.
- Develop a systematic approach to coding and simplify feature management across websites to optimize resource utilization.
- Simplify SEO optimization across multiple sites by adopting effective strategies and tools to manage new experiments and approaches.
- Stay ahead of evolving technology to ensure a seamless and up-to-date user experience across all platforms.
- Enhance support by aligning technical expertise with business needs, addressing the shortcomings of the initial agency’s approach.
Solution
- Established a resilient development center with a remote team of 25 engineers, ensuring seamless integration with ABUV Media’s internal staff.
- Designed a robust database architecture on WordPress VIP, enhancing site management and efficiency.
- Implemented a systematic approach to project coding and used Agile methodologies, improving feature rollout and project management.
- Utilized tools like Basecamp for timely project updates and dynamic cross-project progress overviews.
- Launched and optimized over 10 new web properties, applying SEO best practices to ensure high visibility and performance across all devices.
- Enhanced website security with stringent measures to protect against advanced cyber threats, ensuring a secure user experience.
Results
The partnership between ABUV Media and Multidots resulted in substantial growth and success. Annual Recurring Revenue surged from $100K to $15 million, and profit margins reached 60-70%.
Multidots’ efforts led to the successful launch of over 10 new web properties and optimization of existing sites, reducing page load times to under 3 seconds and enhancing user experience across all devices. The 24/7 technical support and robust security measures implemented by Multidots were key in sustaining ABUV Media’s rapid expansion and ensuring uninterrupted, high-performance operation.
We hired Multidots as our development partner in 2012, and since then, they have been instrumental in our success. They helped us grow our annual revenue from $100K to nearly $15M, transforming us from a startup into a highly successful company with minimal operating expenses, culminating in a successful acquisition by Higher Education. Their technical expertise in web development, CMS systems, page performance, and security has been crucial to the success of our websites. Above all, their hardworking and easy-going attitude has made them an absolute pleasure to work with.
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