Scaled Sneaker News Media’s WordPress Websites to Handle 7.5 Million Monthly Visits

About Sneaker News

Founded in 2006, Sneaker News has established itself as the foremost global authority on sneakers, delivering daily updates on the latest releases and trends. Boasting a monthly readership of over 6 million and 35 million page views, it commands the largest sneaker community globally, with 11 million social media followers. In addition to its flagship site, Sneaker News owns Kicksfinder and Jordansdaily, contributing to its annual revenue of approximately $5 million.

Goal

• Enhance system performance and site speed to handle increasingly heavy traffic efficiently.
• Implement robust measures to prevent site crashes and strengthen security against potential hacker attacks due to high traffic levels.
• Standardize the code structure to create a stable and reliable database system.
• Ensure seamless integration with Twitter and eBay APIs to boost user engagement and drive revenue growth.

Solution

• Created a new, Robust WordPress-based system that is not only efficient but also aligned with the necessary marketing strategies and business logic for reader engagement.
• Built two advanced, WordPress-based CMS websites – sneakernews.com and jordansdaily.com, under the Enterprise WordPress platform. It identified WordPress VIP to be the most stable and secure platform to build, maintain, and scale for such a large transaction portal. 
• The team of engineers at Multidots created a central backend system using the Push and Pull API System on a Core PHP Framework. Now, whenever a visitor rates a sneaker using a specific category or tag, the information is relayed to the central system, where it then passes on to the other website for enhanced collaboration. 
• Through the Rest API, Multidots synchronized the news and post elements across the mobile app and website. 
• Integrated sneakernews.com and jorddansdaily.com with eBay’s API. This allowed users to purchase the sneakers they were viewing on eBay in a single, uninterrupted experience. The integration gave Sneaker News an affiliate monetization channel, significantly increasing the company’s overall revenue. 
• Customized the WordPress plugins to include a social sharing count figure, increasing user engagement and transparency. The integration with the relevant Twitter channels made the properties more community-driven and focused.

Result

• Helped Sneaker News grow its business 4x; improved efficiency by 30%.
• Achieved a 30% increase in reaching a wider subscriber base post redevelopment.
• Boosted ranking due to superior site performance and adherence to SEO best practices; enabled an increase in Alexa rank by 1,418 positions within 3 months.
• Increased revenue through affiliate monetization channels.
• Integrated Twitter and eBay APIs, strengthening community engagement and monetizing 34 million monthly page views.