Discovery platform for allied health schools and study

The Client

All Star Directories is an independent, employee-owned marketing and technology company that helps individuals advance their careers through education. Based in Seattle, Washington, All Star operates a network of websites that generate leads for educational institutions and students, especially focusing on post-traditional students. With an estimated revenue of ~$8 million and a team of over 50 employees, the company operates numerous specialized education sites and has a dedicated team focused on enhancing educational opportunities.

All Allied Health Schools is part of All Star Directories family of educational websites and offers detailed guides on allied health professions, educational programs, and certification requirements for careers in medical technology, phlebotomy, and related fields.

The Challenge

• The site needed significant improvements in page load speed while maintaining its visual design, user experience, and ease of content authoring and editing.
• All Star required a technical partner with advanced WordPress expertise, particularly in site optimization and page load speed enhancements.
• Limited internal resources made it difficult for All Star to address the technical issues on their own, leading to delays in implementation.

The Solution We Delivered

• Replaced the existing WordPress theme and implemented comprehensive optimization solutions to enhance page load speeds across the entire site.
• Integrated a Gutenberg-based page builder and an additional page builder tool, enabling All Star’s copywriters and site designers to efficiently add and update content.
• Utilized Agile processes to ensure timely delivery of technology solutions while maintaining effective communication with All Star stakeholders.
• Provided ongoing support and collaboration to address any additional needs and ensure the continued performance and optimization of the site.

Initially, we were skeptical about engaging with a third-party solutions provider. But Multidots delivered solutions that not only met but exceeded our needs. Their Agile processes, regular and effective communication made us feel that we were in charge and we always knew exactly what was going on with minimal effort from us. They delivered the promised performance improvements on allalliedhealthschools.com. My team and I were so happy working with them that we have engaged Multidots on other similar and related projects and the experience has always been consistent. When the need arose to implement the solutions on other sites, Multidots impressed us with their ability to scale while continuing to deliver projects on time. For our industry, turnaround time is a key factor and Multidots partnered with us and continued to deliver on time and within budget, while scaling to more sites/projects

Arun Thomas

Director of Technology

The Result

The solution delivered led to substantial improvements across multiple metrics. Page load speed was dramatically enhanced, with the average load time dropping from 7.0 seconds to 3.1 seconds. This optimization contributed to a notable increase in monthly traffic, which grew from 250,000 to 300,000 visitors. Additionally, keyword rankings improved, reflecting better search engine performance. 

All Star gained confidence in Multidots as a reliable technical partner, which resulted in continued collaboration on similar projects. The consistent and timely delivery of solutions demonstrated Multidots’ ability to scale effectively while staying within budget, reinforcing their value as a trusted partner.