Enhanced Digital Presence for Pillar Data Systems’ Marketing Team (Now Part of Oracle)

The Client

Pillar Data Systems, now part of Oracle, specializes in storage hardware and the management of tiered storage on one platform, including SAN and NAS solutions. Known for their expertise in data solutions, they have an estimated revenue of over $35 million and a team of over 100 employees. Their unique approach to integrating different storage technologies on a single platform set them apart in the industry before their acquisition by Oracle.

The Challenge

• Difficulty in effectively targeting and managing region-specific content across a large number of products and diverse industries.
• Need for a multisite solution with multinational architecture to support extensive product information and marketing.
• Requirement for a seamless, secure, and high-performance website interface across both desktop and mobile devices.
• Lack of a structured CMS to support advanced design features, rich graphics, and daily content publication needs.
• Absence of logical editorial workflows, leading to confusion, inefficiency, and difficulties in team management and client communication.
• Ensuring the safety and security of content and transactions amidst growing user demands and shifting preferences.

The Solution We Delivered

• Migrated the site from Sitecore to a customized Enterprise WordPress CMS, incorporating advanced features to meet complex requirements and support a large client base.
• Developed a robust, multisite architecture to handle regional content and integrate business logic, enhancing the website’s scalability and performance.
• Implemented a structured editorial workflow with customizable themes and templates, enabling efficient content management and publication.
• Designed and optimized a seamless web and mobile experience using multisite and multidevice WordPress, ensuring consistency and high performance across all platforms.
• Built a new community platform with WordPress and BuddyPress, including the migration of data and user profiles from a previous third-party solution.
• Optimized blog management by migrating the CEO’s blog to the new CMS and creating a separate solution for the corporate blog.
• Integrated various third-party tools, including BuddyPress, Salesforce CRM, cloud document management systems, and analytics platforms, to streamline operations and enhance business efficiency.

The Result

The migration to an Enterprise WordPress CMS significantly transformed Pillar Data Systems’ online presence and operational efficiency. The new platform facilitated effective management of a vast product range and regional content, leading to improved site performance and enhanced user experience across all devices.

With optimized workflows and a streamlined editorial process, Pillar Data Systems achieved increased business growth and improved SEO. The implementation of a new community platform and advanced third-party integrations further enhanced business operations and customer engagement. Overall, the project not only addressed the company’s immediate challenges but also positioned it for sustained success and growth in the competitive data solutions market.

“We were continuously impressed by the quality of their work and guidance, from their ability to quickly understand what we were trying to accomplish, to the expertise of the Multidots team. We had constant, easy access to the team members throughout the project, and they provided excellent solutions across our database development, WordPress CMS development, and coding needs!” 

Shawn Kummer

Digital Marketing Manager