Mission-Critical Migration from Drupal to WordPress for NAB Show — World’s Largest Broadcasters’ Trade Show

The Client

NAB Show, produced by the National Association of Broadcasters, is an annual trade show attracting over 100,000 industry professionals. With a 97-year history, it stands as one of the largest and most influential association trade shows globally. During the conference, the website experiences around 36,000 daily unique visits and approximately 200,000 page views. As the premier advocacy association for America’s broadcasters, NAB advances the interests of radio and television, focusing on innovation, education, and advocacy. The event, with an estimated revenue of $5 million and a team of 45 employees, plays a crucial role in the broadcasting industry.

The Challenge

• Ensuring the migration did not negatively impact current search rankings and online reputation.
• Identifying and eliminating redundant workflows to save time and increase accuracy and efficiency with new, smart, automated workflows.
• Completing the migration before the mission-critical April 2020 Las Vegas show, requiring a reliable CMS migration expert for smooth workflow development and execution.

The Solution We Delivered

• Ensuring the migration did not negatively impact current search rankings and online reputation.
• Identifying and eliminating redundant workflows to save time and increase accuracy and efficiency with new, smart, automated workflows.
• Completing the migration before the mission-critical April 2020 Las Vegas show, requiring a reliable CMS migration expert for smooth workflow development and execution.

We all at NAB Show were delighted to work with the Multidots team. They delivered the website on time and absolutely are the Drupal to WordPress migration and Gutenberg experts. Their commitment to quality and service is unprecedented. We are continuing to work on other projects with them.

Dorian Sullivan

VP Audience Development

The Result

The NAB Show website migration project was completed successfully, launching the revamped site three months ahead of the April 2020 conference. The new workflows had significantly improved efficiency, saving time for the convention team. 

The migration to WordPress and implementation of best coding standards resulted in a 77.51% improvement in average page load time, enhancing user experience and maintaining the website’s search rankings and online reputation. The NAB Show team was highly satisfied with Multidots’ expertise and timely delivery, continuing to collaborate on future projects.