Migration From Django To WordPress CMS For Global Performance Marketing Publication

About PerformanceIN

PerformanceIN offers training, insights, and the latest tech news for the global eCommerce, marketing, and performance marketing industries. It actively engages with the performance marketing community, fostering debate, and education, and celebrating innovation through prestigious international conferences and awards. Beyond its B2B publication, PerformanceIN organizes major events, including the world’s largest Performance Marketing Awards in London, drawing over 1,000 delegates. With an estimated revenue of over $5M and a team of around 50 employees, PerformanceIN continues to be a key player in the industry.

Goal

• Enhance the publishing experience for the editorial team and boost user engagement by implementing improved content management features and functionalities.
• Optimize website speed and performance to support the rapidly growing community and handle increasing visitor traffic.
• Migrate high-traffic websites from Django to WordPress CMS while maintaining SEO rankings and ensuring no loss in search visibility.
• Tailor editorial workflows to meet specific needs and preferences, addressing the limitations of the Django CMS.

Solution

• Our Solutions Architect led a discovery phase with the PerformanceIN team to assess their previous setup, sitemap, and configurations.
• We created a list of custom Gutenberg blocks, plugins, and widgets that needed to be developed to provide the customization, personalization, and other configurations and controls the editorial team required.
• We prepared page-specific test cases to ensure nothing broke after the migration.
• We developed an SEO preservation plan with the assistance of our Technical SEO specialists.
• With the help of our Page Performance expert, we prepared a performance checklist and guidelines to maximize page performance and loading speed.
• Our WordPress engineers built a WP-CLI script to migrate thousands of authors, news articles, blogs, jobs, and members from Django CMS to WordPress.

Results

• The new website was launched before the event and has been operational on WordPress since April 2020.
• The editorial team is pleased with the enhanced publishing experience and improved workflow.
• Achieved a 24% faster average page load time and a 50% faster server response time compared to the previous CMS.