Built an Online Store Supporting Over 100,000 Product SKUs for This E-Commerce Brand in WooCommerce

The Client

RHR Swag® is a truck products and accessories company known for selling popular brands like Access, Adarac, Fia, Leer, Lomax, Putco, and Shocker Hitch. With an estimated revenue of over $10 million and a team of around 40 employees, the company stands out for its diverse range of high-quality truck accessories.

The Challenge

• Large datasets across products and categories were impacting the site speed.
• Managing the Year Make Model (YMM) feature for 100,000+ SKUs variations was critical for loading accurate price ranges for each product listing page.
• The site had multiple third-party integrations, vendors, and brands, creating a complex environment that needed optimization on a high-performance enterprise-grade hosting platform.
• Along with RHRSwag, other small eCommerce stores demanded strategic maintenance to ensure continuous operation.
• Merging data from all sites into one multisite network was a critical task, as conventional migration methods were not viable.
• Minimizing downtime during the migration of the e-commerce network was essential due to the high volume of daily traffic.

The Solution We Delivered

• Extended WooCommerce custom product types, enabling each YMM product to handle over 5,000 variations and improve accuracy in ad targeting.
• Migrated the system to WP VIP hosting to efficiently manage complex queries across 100,000 product variations and allow for seamless product portfolio expansion.
• Simplified product management by configuring the YMM product type to function similarly to the WooCommerce standard variable product.
• Developed a custom migration strategy to consolidate all WooCommerce stores into a single multisite network.
• Enhanced site performance and stability by leveraging the strengths of WP VIP hosting, ensuring the website could handle high traffic volumes and complex operations with ease.

Multidots has been our long-time technology partner. As we scaled, Multidots delivered big time with rapid development and consulting on the right enterprise hosting. Our sales skyrocketed, and we achieved significant improvement in page load speed, sessions, and visitors.

Scott Bintz

Founder and CEO

The Result

The collaboration between RHR Swag and Multidots yielded remarkable outcomes. The average page load speed improved by 30%, significantly enhancing the user experience. The website saw a 58x increase in traffic, a 42% decrease in bounce rate, and a 145% boost in conversion rates. Additionally, website sales skyrocketed, increasing by 80 times. These impressive results were achieved by optimizing the site for over 100,000 SKUs, streamlining complex queries, and ensuring the site could efficiently handle the high volume of daily traffic.