$200M Cybersecurity Company Achieves 40% Faster Publication Time with WordPress Migration

About Client

They are a cybersecurity company specializing in anti-malware software. They offer protection against a wide range of threats like viruses, ransomware, and spyware for both individuals and businesses. What sets it apart is its focus on proactive threat detection and removal, using advanced technology to keep devices secure. With an estimated revenue of over $200M and a team of around 900 employees, they are a significant player in the cybersecurity industry.

Goal

• Thoroughly understand and document existing website functionality and third-party integrations to ensure a seamless transition and integration on WordPress.
• Implement dynamic content that adjusts based on the user’s operating system by utilizing custom scripts and advanced WordPress conditional logic for personalized user experiences.
• Achieve meticulous planning and resource allocation to balance the extensive project scope with the tight deadline, ensuring timely delivery without compromising quality.
• Preserve SEO rankings throughout the migration by implementing strategic redirection and URL mapping to prevent any negative impact on search visibility.
• Ensure GDPR compliance by implementing measures to safeguard user data and adhere to regulatory requirements during the migration process.

Solution

• The team developed custom Gutenberg blocks to empower the editorial team, enabling them to create flexible, innovative content layouts without requiring deep technical expertise.
• The migration included moving to WordPress VIP hosting, chosen for its robust security features and high reliability, ensuring the website remains operational and secure.
• Google Analytics and Google Tag Manager were implemented, along with custom tracking configurations, to accurately monitor user interactions and website performance.
• All content, user data, and metadata were meticulously migrated from the old platform to WordPress, ensuring a seamless transition.
• Strategic redirection and URL mapping were executed to preserve the website’s search engine rankings during the migration.
• The implementation of advanced security plugins and regular security audits helped maintain high-security standards across the website.

Results

• The successful migration to WordPress VIP has transformed the cybersecurity company’s website into a more dynamic, secure, and user-friendly platform. The introduction of custom Gutenberg blocks significantly streamlined the content management process, resulting in a 40% faster publication time. Editors can now efficiently create and manage content using blocks tailored to specific content types, simplifying layout and formatting tasks.
• The website’s accessibility score saw a marked improvement of 25-30%, making it more inclusive and user-friendly for individuals with disabilities.
• With the implementation of custom Gutenberg blocks, enhanced security measures, and seamless integration of third-party services, the website is well-positioned for future growth and innovation in the digital space.