Migrated the Leading Entertainment and Celeb News Platform from Django to WordPress

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Migrated the Leading Entertainment and Celeb News Platform from Django to WordPress

Wonderwall.com, a leading entertainment and celebrity news platform, sought to enhance its editorial workflow and media management UI by migrating from Django to WordPress. Faced with managing over a million media items and thousands of articles, they needed a robust CMS and enterprise-level hosting for better performance, security, and stability. The Multidots engineering team provided a seamless transition to WordPress, streamlined their content management and editorial processes, addressing the limitations of their existing framework.

Location North America
Project Duration 14 Weeks
Industry Media and Publishing
Cost Saving 40%
Monthly Traffic 280,000+
Solution Django to WordPress Migration

About Wonderwall

Wonderwall.com is a leading entertainment and celebrity news platform, offering the latest in Hollywood news, exclusive interviews, and pop culture coverage. With an estimated revenue of $7.2 million, Wonderwall attracts millions of visitors monthly and boasts a vast content library of over one million media items and 74,068 articles. The company has a team of 44 employees. The company is one of Whalerock’s key digital media properties, serving as a go-to destination for comprehensive entertainment industry coverage for over a decade. 

Whalerock, founded by entertainment industry veteran Lloyd Braun, is a media company with television, digital, and creative services divisions, creating TV shows, digital apps, and web properties in partnership with the world’s most impactful companies, celebrities, and networks.

Goal

  • Streamline content and media management by transitioning from the Django framework to a more efficient system for handling Wonderwall.com’s extensive content library.
  • Implement a robust content management system capable of efficiently managing over one million media items and 74,068 articles.
  • Ensure high-performance CMS functionality to accommodate nearly one million monthly visitors, ensuring smooth handling of significant traffic.
  • Enhance the editorial team’s efficiency with a usability-focused interface designed for easier and faster content creation and management.
  • Facilitate seamless migration and management of over one million media items with advanced media management tools.

Solution

  • Transitioned Wonderwall.com from Django to WordPress to provide a more advanced and capability-rich content management system.
  • Migrated their hosting to WordPress VIP for superior performance, security, and stability.
  • Utilized a command-line interface to successfully migrate nearly one million media items and 74,068 articles.
  • Implemented Gutenberg Blocks to improve the editorial experience for media-rich pages and posts.
  • Developed a custom interface for WP Media using REACT JS to facilitate faster search and media management.
  • Created a backend interface focused on usability to achieve a seamless workflow for the editorial team.
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Result

  • The migration resulted in a much more efficient and advanced editorial workflow, enhancing content creation and management processes.
  • Integration of advanced media management capabilities using REACT JS significantly accelerated media handling and search functions.
  • Implementation of Gutenberg Blocks provided an improved and more intuitive editing experience for media-rich pages and posts.
  • The transition to WordPress VIP hosting improved site speed, contributing to a better user experience.
  • Enhanced security measures ensured greater protection for the website and its vast content library.
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