{"id":69457,"date":"2024-12-06T09:59:43","date_gmt":"2024-12-06T09:59:43","guid":{"rendered":"https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/?page_id=69457"},"modified":"2025-09-01T12:08:14","modified_gmt":"2025-09-01T12:08:14","slug":"wired-strategy-breakdown","status":"publish","type":"page","link":"https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wired-strategy-breakdown\/","title":{"rendered":"How WIRED Built a Multi-Million Dollar WordPress Site Without Losing Its Core Audience"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"69457\" class=\"elementor elementor-69457\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77fc07a0 elementor-section-content-space-around elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77fc07a0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-645ff1d5\" data-id=\"645ff1d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-21cf617f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"21cf617f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-632e6bff\" data-id=\"632e6bff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d79bdc6 elementor-widget elementor-widget-heading\" data-id=\"d79bdc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How WIRED Built a Multi-Million Dollar WordPress Site Without Losing Its Core Audience<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-543658f5 elementor-widget elementor-widget-heading\" data-id=\"543658f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">A technical breakdown of how WIRED's WordPress architecture handles massive traffic while driving revenue.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8840bf7 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"8840bf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#video\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Watch Session<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-19e37d6b e-flex e-con-boxed e-con e-parent\" data-id=\"19e37d6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c8713d6 elementor-widget elementor-widget-heading\" data-id=\"5c8713d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Speakers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-504479d5 e-con-full e-flex e-con e-child\" data-id=\"504479d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7b2ec7a7 e-con-full e-flex e-con e-child\" data-id=\"7b2ec7a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-36f28a7f e-con-full e-flex e-con e-child\" data-id=\"36f28a7f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-648b56f2 e-con-full e-flex e-con e-child\" data-id=\"648b56f2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69473c7b elementor-widget elementor-widget-image\" data-id=\"69473c7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"235\" height=\"49\" src=\"https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/11\/Group.png\" class=\"attachment-full size-full wp-image-4045\" alt=\"Multidots logo\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f4e84f e-con-full e-flex e-con e-child\" data-id=\"9f4e84f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28e6a153 elementor-widget elementor-widget-image\" data-id=\"28e6a153\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"160\" height=\"189\" src=\"https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/11\/Group-1250978.png\" class=\"attachment-full size-full wp-image-4133\" alt=\"Jeremy Profile\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1957d987 e-con-full e-flex e-con e-child\" data-id=\"1957d987\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a31144b elementor-widget elementor-widget-heading\" data-id=\"a31144b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Jeremy Fremont\u200b<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d945a28 elementor-widget elementor-widget-heading\" data-id=\"4d945a28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Director of Business Development\u200b<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc662a8 e-con-full e-flex e-con e-child\" data-id=\"fc662a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-419512b1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"419512b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Jeremy Fremont is a digital solutions expert with <strong>over 15 years of experience helping both Fortune 500 companies<\/strong>\u00a0and emerging startups build and grow their online presence. His expertise lies in the intersection of technology, content &amp; business processes, making him qualified to analyze industry trends and shifts. Jeremy&#8217;s background in web design, development &amp; performance optimization for various platforms gives him valuable insights into the <strong>technical challenges faced by enterprise publishers<\/strong>. His passion for creating value through digital innovation and his experience in eCommerce and accessibility provide him with an understanding of the digital publishing landscape.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f51d0d4 e-con-full e-flex e-con e-child\" data-id=\"6f51d0d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1e8a947b e-con-full e-flex e-con e-child\" data-id=\"1e8a947b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-698decfe e-con-full e-flex e-con e-child\" data-id=\"698decfe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ebb2d4b elementor-widget elementor-widget-image\" data-id=\"1ebb2d4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"310\" height=\"160\" src=\"https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/09\/SODP_logo-2108-1.png-1.png\" class=\"attachment-full size-full wp-image-3049\" alt=\"SODP logo\" srcset=\"https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/09\/SODP_logo-2108-1.png-1.png 310w, https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/09\/SODP_logo-2108-1.png-1.png?resize=300,155 300w\" sizes=\"(max-width: 310px) 100vw, 310px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-488d7a8d e-con-full e-flex e-con e-child\" data-id=\"488d7a8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49d280fb elementor-widget elementor-widget-image\" data-id=\"49d280fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"189\" src=\"https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/11\/Group-150978.png\" class=\"attachment-full size-full wp-image-4132\" alt=\"Vahe profile\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fe93425 e-con-full e-flex e-con e-child\" data-id=\"6fe93425\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-560e9f00 elementor-widget elementor-widget-heading\" data-id=\"560e9f00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vahe Arabian\u200b<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35c272dc elementor-widget elementor-widget-heading\" data-id=\"35c272dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Founder and Editor in Chief\u200b<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2faa5224 e-con-full e-flex e-con e-child\" data-id=\"2faa5224\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4753c798 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4753c798\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vahe Arabian is the founder of State of Digital Publishing, bringing over 15 years of <b>expertise in digital media publishing and SEO<\/b> to the table. As a seasoned consultant, Vahe specializes in helping publishers optimize their online platforms for improved performance, user engagement, and revenue growth. His data-driven approach to content strategy and SEO has <b>assisted numerous enterprise-level publishers in navigating the ever-changing digital landscape<\/b>. Vahe&#8217;s insights are informed by his deep understanding of sustainable business models for digital media and his hands-on experience with search engine optimization, information architecture, and editorial operations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64ffed55 e-flex e-con-boxed e-con e-parent\" data-id=\"64ffed55\" data-element_type=\"container\" data-e-type=\"container\" id=\"video\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7d8e33e0 e-con-full e-flex e-con e-child\" data-id=\"7d8e33e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34b1e49e elementor-widget elementor-widget-heading\" data-id=\"34b1e49e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Watch Session<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66b3a7ce elementor-widget elementor-widget-heading\" data-id=\"66b3a7ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Join Jeremy Fremont and Vahe Arabian as they <b>unpack WIRED's WordPress success story<\/b>. They examine how WIRED handles massive content scale, manages multiple revenue channels, and maintains site speed\u2014all on WordPress. The hosts share actionable tips for enterprises looking to scale their WordPress sites without technical debt.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5970ca82 elementor-widget elementor-widget-video\" data-id=\"5970ca82\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.multidots.com\\\/lp\\\/wp-content\\\/uploads\\\/sites\\\/1422\\\/2024\\\/12\\\/WIREDs-Affiliate-Wonders\\uff1a-Can-It-Continue-Its-Evergreen-Content-Monetization-Streak-mp4-image.png&quot;,&quot;id&quot;:69744,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.multidots.com\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/WIREDs-Affiliate-Wonders\uff1a-Can-It-Continue-Its-Evergreen-Content-Monetization-Streak.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/WIREDs-Affiliate-Wonders\uff1a-Can-It-Continue-Its-Evergreen-Content-Monetization-Streak-mp4-image.png);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27e58b39 e-con-full e-flex e-con e-child\" data-id=\"27e58b39\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51e6d7dc elementor-widget__width-inherit elementor-widget elementor-widget-html\" data-id=\"51e6d7dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe src=\"https:\/\/omny.fm\/shows\/state-of-digital-publishing\/wireds-affiliate-wonders-can-it-continue-its-everg\/embed\" width=\"100%\" height=\"180\" allow=\"autoplay; clipboard-write\" frameborder=\"0\" title=\"WIRED's Affiliate Wonders: Can It Continue Its Evergreen Content & Monetization Streak\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3770562e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3770562e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b9b7841\" data-id=\"5b9b7841\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-442181ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"442181ac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1cb46dc9\" data-id=\"1cb46dc9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6463b22e elementor-widget elementor-widget-heading\" data-id=\"6463b22e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inside WIRED\u2019s Strategy: Key Lessons for Digital Publishers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38270b28 elementor-widget elementor-widget-heading\" data-id=\"38270b28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">A guide for modern publishers building high-performance WordPress infrastructure that supports multiple revenue streams.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-344b9828 e-grid e-con-full e-con e-parent\" data-id=\"344b9828\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-77c3af9 e-con-full e-flex e-con e-child\" data-id=\"77c3af9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40b158ca elementor-widget elementor-widget-image\" data-id=\"40b158ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2534\" height=\"1074\" src=\"https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-1.jpg\" class=\"attachment-full size-full wp-image-69462\" alt=\"smart content partitioning\" srcset=\"https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-1.jpg 2534w, https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-1.jpg?resize=300,127 300w, https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-1.jpg?resize=768,326 768w, https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-1.jpg?resize=1024,434 1024w, https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-1.jpg?resize=1536,651 1536w, https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-1.jpg?resize=2048,868 2048w\" sizes=\"(max-width: 2534px) 100vw, 2534px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1dc21 elementor-widget elementor-widget-heading\" data-id=\"d1dc21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Smart Content Partitioning<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d91a244 elementor-widget elementor-widget-heading\" data-id=\"3d91a244\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">WIRED uses separate WP installations to manage different content types, keeping their core business separate from affiliate content. Only 1,000 coupon pages out of 179,000 total pages maintain site authority.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-743d9bee e-con-full e-flex e-con e-child\" data-id=\"743d9bee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc865cd elementor-widget elementor-widget-image\" data-id=\"4dc865cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2534\" height=\"1074\" src=\"https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-2.jpg\" class=\"attachment-full size-full wp-image-69463\" alt=\"Subscript infrastucture\" srcset=\"https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-2.jpg 2534w, https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-2.jpg?resize=300,127 300w, https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-2.jpg?resize=768,326 768w, https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-2.jpg?resize=1024,434 1024w, https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-2.jpg?resize=1536,651 1536w, https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-2.jpg?resize=2048,868 2048w\" sizes=\"(max-width: 2534px) 100vw, 2534px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5771cdb9 elementor-widget elementor-widget-heading\" data-id=\"5771cdb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Subscription Infrastructure<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3252108e elementor-widget elementor-widget-heading\" data-id=\"3252108e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Custom implementation of subscription paywalls with prominent CTAs and varied offers like $5\/year trials. Strategic placement of subscription elements optimized through extensive A\/B testing.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24ca001b e-con-full e-flex e-con e-child\" data-id=\"24ca001b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33ab0f4c elementor-widget elementor-widget-image\" data-id=\"33ab0f4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2534\" height=\"1074\" src=\"https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-3.jpg\" class=\"attachment-full size-full wp-image-69464\" alt=\"Performance\" srcset=\"https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-3.jpg 2534w, https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-3.jpg?resize=300,127 300w, https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-3.jpg?resize=768,326 768w, https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-3.jpg?resize=1024,434 1024w, https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-3.jpg?resize=1536,651 1536w, https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-3.jpg?resize=2048,868 2048w\" sizes=\"(max-width: 2534px) 100vw, 2534px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-358163a0 elementor-widget elementor-widget-heading\" data-id=\"358163a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Performance-Focused Architecture<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2264dd04 elementor-widget elementor-widget-heading\" data-id=\"2264dd04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Clean mobile navigation and optimized page load sequence. Strategic loading of subscription offers and content elements to maintain core web vitals scores.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79e0260e e-con-full e-flex e-con e-child\" data-id=\"79e0260e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c8fbffa elementor-widget elementor-widget-image\" data-id=\"3c8fbffa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2534\" height=\"1074\" src=\"https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-4.jpg\" class=\"attachment-full size-full wp-image-69465\" alt=\"Revenue management\" srcset=\"https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-4.jpg 2534w, https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-4.jpg?resize=300,127 300w, https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-4.jpg?resize=768,326 768w, https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-4.jpg?resize=1024,434 1024w, https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-4.jpg?resize=1536,651 1536w, https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-4.jpg?resize=2048,868 2048w\" sizes=\"(max-width: 2534px) 100vw, 2534px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fde4ec0 elementor-widget elementor-widget-heading\" data-id=\"7fde4ec0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Revenue Stream Management<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ee8b2a4 elementor-widget elementor-widget-heading\" data-id=\"5ee8b2a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Multiple monetization channels including subscriptions, affiliate revenue, and branded merchandise - all managed through dedicated WordPress sections without impacting core content performance.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17911b9 e-con-full e-flex e-con e-child\" data-id=\"17911b9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e1a76a6 elementor-widget elementor-widget-image\" data-id=\"5e1a76a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2534\" height=\"1074\" src=\"https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-5.jpg\" class=\"attachment-full size-full wp-image-69466\" alt=\"SEO optimzied\" srcset=\"https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-5.jpg 2534w, https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-5.jpg?resize=300,127 300w, https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-5.jpg?resize=768,326 768w, https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-5.jpg?resize=1024,434 1024w, https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-5.jpg?resize=1536,651 1536w, https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-5.jpg?resize=2048,868 2048w\" sizes=\"(max-width: 2534px) 100vw, 2534px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59130486 elementor-widget elementor-widget-heading\" data-id=\"59130486\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SEO-Optimized Structure<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c84c795 elementor-widget elementor-widget-heading\" data-id=\"6c84c795\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Strategic URL structure avoiding dates in permalinks keeps content evergreen. Regular content updates, especially for product reviews, maintain search rankings and user value.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-602a3d29 e-con-full e-flex e-con e-child\" data-id=\"602a3d29\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29693997 elementor-widget elementor-widget-image\" data-id=\"29693997\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2534\" height=\"1074\" src=\"https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-6.jpg\" class=\"attachment-full size-full wp-image-69467\" alt=\"technical\" srcset=\"https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-6.jpg 2534w, https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-6.jpg?resize=300,127 300w, https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-6.jpg?resize=768,326 768w, https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-6.jpg?resize=1024,434 1024w, https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-6.jpg?resize=1536,651 1536w, https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-content\/uploads\/sites\/1422\/2024\/12\/Slide-6.jpg?resize=2048,868 2048w\" sizes=\"(max-width: 2534px) 100vw, 2534px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d658abc elementor-widget elementor-widget-heading\" data-id=\"6d658abc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Technical Content Organization<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a10486b elementor-widget elementor-widget-heading\" data-id=\"2a10486b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Programmatic FAQ generation and internal linking structure for deal pages. Smart use of WordPress multisite capabilities to manage different content sections efficiently.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How WIRED Built a Multi-Million Dollar WordPress Site Without Losing Its Core Audience A technical breakdown of how WIRED&#8217;s WordPress architecture handles massive traffic while driving revenue. Watch Session Our Speakers Jeremy Fremont\u200b Director of Business Development\u200b Jeremy Fremont is a digital solutions expert with over 15 years of experience helping both Fortune 500 companies\u00a0and &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wired-strategy-breakdown\/\"> <span class=\"screen-reader-text\">How WIRED Built a Multi-Million Dollar WordPress Site Without Losing Its Core Audience<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1550,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-69457","page","type-page","status-publish","hentry"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-json\/wp\/v2\/pages\/69457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-json\/wp\/v2\/users\/1550"}],"replies":[{"embeddable":true,"href":"https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-json\/wp\/v2\/comments?post=69457"}],"version-history":[{"count":19,"href":"https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-json\/wp\/v2\/pages\/69457\/revisions"}],"predecessor-version":[{"id":71949,"href":"https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-json\/wp\/v2\/pages\/69457\/revisions\/71949"}],"wp:attachment":[{"href":"https:\/\/www-multidots-com-preprod.go-vip.net\/lp\/wp-json\/wp\/v2\/media?parent=69457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}