Slow loading speeds, lags, 404 pages — these are just some of the many factors that are detrimental to your website performance. Conducting a performance audit will ensure that you gain insights into such errors and issues, and eliminate them periodically. With the help of these insights, you will also be able to leverage optimization opportunities to amplify your website performance.

Core Web Vitals reflect how your users perceive their experience on your website. A negative page performance can impact the browsing experience for your users. Yet, only  4% of websites pass all the Core Web Vitals tests. The Core Web Vitals — CLS, FID, and LCP should always achieve the recommended values so that visitors do not suffer from a slow-loading web page.

It is important to identify and address any existing vulnerabilities in your website, and enforce a backup process with the help of a comprehensive audit. Specifically, you should be on the lookout for any sign of malware, SQL injections, and/or cross-site scripting. Doing so is important in delivering a secure browsing experience to visitors, and preventing any data breaches.

You’ve got a steady stream of organic traffic to your website but getting abandoned by your visitors midway, you are clearly getting something wrong. There could be multiple reasons for this sudden drop — algorithm updates, XML sitemap changes, excessive redirects, incorrect robot.txt files. With a website performance audit, you will be fully equipped to identify the root cause behind your bleeding traffic and effectively fix the problem.

When your business scales up, your website should be able to do the same. If you are looking at a website redesign or migration, you want to be clear with all there is to be changed. Consider the design elements, CMS performance, and scripting of your website and gauge what needs to be improved. Performance audits will help you give a better idea of these areas, so you can make impactful and actionable improvements.

For your website to function properly, you need to ensure adherence to certain coding and accessibility standards. Your website should reflect the use of the best practices for WordPress coding such as reliability, readability, and flexibility. A detailed performance audit will look at all these aspects in addition to your file and directory structures, and template hierarchies to deduce how effectively your code is working for your website.

Your plugins are the lifeblood of your WordPress website. They amplify the features and functionality of your website — be it creating contact forms or increasing site speed. But there is such a thing as too many plugins, and they can slow down your website. Performance audits can help you narrow down the plugins that are adding value to your website so that you can get rid of the rest, that cause bloating.

If your website is slow, not very responsive or user-friendly, you probably need to take a good hard look at your website performance. Weak HTML tags, slow servers, or poor-quality code can take down your website performance. 25% of visitors abandon a website that takes more than 4 seconds to load. Audit your website performance so that such issues can be identified and resolved sooner than later.